I have added -w to the end of the target line, trying three modifications.
-w -direct -txt , -direct -txt -w, and just -w. None of these have worked. I'll try posting a screenshot of the target for the shortcut, so you can see if I have made some embarassingly obvious error.
When I start the game with the disc (using HellUnleashed.bat), exit the game, remove the disc, and try using the loader, I get a "no disc" error. Most of the time, however, running the shortcut or the .exe file does not produce any result. If you wish, you can take a look at the link below to a screenshot I took of the target line of the shortcut. Perhaps I have missed something.
Shortcut 1, just -direct -txt:
http://img594.imageshack.us/img594/6786/shortcut1.pngThe other attempted variations just have -w -direct -txt, -direct -txt -w, and just -w after the target line. All of these have had the same inconclusive result.